(+27) 12 361 5095

info@mpdp.co.za

Campaigns

#YouBeTheFlame

Do you want it Darker?: Insight

It is often said that one must first lose something to experience to true value thereof. After 35 days of level 5 lockdown, the 4th of May brought along glorious morning walks and smiling eyes behind masks.


It was after such a walk that our CEO AbrieSnyman, excitedly called the marketing team, saying we can make a difference! Inspired by the lyrics of Leonard Cohen’s contemplative masterpiece “You want it darker”, our #YouBeTheFlame campaign was born.


The initiative calls for individuals to take a black plastic bag for a morning walk, to clean up their neighbourhood.

Tel: (012) 361 5095
Fax: (012) 361 9780

info@mpdp.co.za

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Pretoria, South Africa

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